Pitti Immagine Uomo 2006
21/24 June 2006
Florence, Fortezza da Basso
World previews of clothing and accessories collections for the 2007 spring-summer season.
An event organized by Pitti Immagine and sponsored by the Centro di Firenze per la Moda Italiana
The event Each year Pitti Immagine Uomo opens the fashion week season in Europe and around the world. It is the trade fair that can show the entire universe of contemporary men’s fashions and can focus on the centrality of the product in all its declinations and variations.
It is a far-reaching project that has transformed the city of Florence into an housing for creativity.
It is a system that has believed in its convictions and has enriched them by refreshing them and creating out-of-fair events such as PITTI IMMAGINE ROOMS and WELCOME To My House, special areas such as NEW BEAT(S) within the Fortezza, and programs sponsored by the Fondazione Pitti Discovery, that involve the major fashion designers and topics of great interest for the fashion community and beyond.
Pitti Uomo’s growing interest in more informal styles as well as fashion’s links with sport and its inspirations is evidenced at this edition by "HUMAN GAME. Winners and Losers", the project that consecrates and re-launches one of fashion’s essential drivers of the past 15 years: sports. Clothing, accessories, equipment, photos, videos and advertising campaigns all pointing to the marks that sports have left and are leaving on fashion and vice versa.
23,055 buyers at the last summer edition, of which 9,099 (39.5% of the total) were from abroad, the main foreign markets are: Germany, France, the United Kingdom, Spain, Holland, Japan and the United States the the main expanding markets are: Russia, Turkey and India.
823 brands (at the Fortezza da Basso, Pitti Immagine Rooms and Welcome to my house) of which 297 ( 36% of the total) are from abroad
59,000 sq.m. exhibition area
The new names:
The new names and important comebacks, include: Ally Capellino, American Apparel, Arfango, Baracuta, Bianchi milano, Calzoleria Gatto, D.A.T.E., Drykorn, Brooksfield, Energie, Final Home, G-Star Raw, Going for the Gusto, Halcyon Belt Company, Hemp Hoodlamb, Holland Esquire, Hydrogen, Il Bisonte, Jacib Arabo, Jaggy, Jansport, Juicy Couture Mens, K-Blost, Malloni, Mark Powell London, Mauro Grifoni, mc2, Miss Sixty, Money, ndc, Notify, Prime – Rib, Pureskin, Robert Molnar Menswear, Roda, Souvenirs & Gallery, Sun 68, Swear and Valentini.
This edition of Pitti Immagine Uomo will also include new projects from Sergio Rossi, Extè (presenting their new denim line) and Calvin Klein Jeans.
During Pitti Uomo exhibitions, fashion shows, parties and other special events will involve the whole city of Florence.
Roberto Cavalli, a special guest in Florence Florence is celebrating a very special guest at this edition of Pitti Uomo.
The famous stylist Roberto Cavalli returns to Florence periodically to reaffirm his Florentine roots and taste. A spectacular event on 21 June: in the evocative scenario of Ponte Vecchio, a fashion show and a collection dedicated to the designer’s city.